Table 2 Thematic categories and subcategories detected through qualitative analysis and the total frequency (%) of prompts in each. Note: Percentages are rounded and do not sum to exactly 100%.
Thematic category | Subcategories |
|---|---|
Encouragement style | Pride/ self-belief (129, 7%) |
Self-care (89, 5%) | |
Self-control (145, 8%) | |
Level of awareness (Awareness) | Specified consequences (67, 4%) |
Broad awareness (147, 8%) | |
Reminders or reasons to reduce/quit (Reasons) | Appearance (17, 1%) |
Exercise (73, 4%) | |
Health – general avoidance of negative physical/emotional wellbeing (86, 4%) | |
Health – general intention/desire to improve physical or emotional wellbeing (160, 8%) | |
Health - secondary prevention (19, 1%) | |
Weight (44, 2%) | |
Mental health (61, 3%) | |
Money (19, 1%) | |
Other people (73, 4%) | |
Other people – children (38, 2%) | |
Strategy to reduce/quit (Strategy/goal) | Non-specific goal (153, 8%) |
Limit opportunity (32, 2%) | |
Moderation strategy – days (74, 4%) | |
Moderation strategy – units (129, 7%) | |
Moderation strategy – time (54, 3%) | |
Alternative to drinking (108, 6%) | |
Substitution with alcohol replacement (89, 5%) | |
Timescale | Longer-term thinking (16, 1%) |
Shorter-term thinking (106, 6%) |