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Effectiveness of a practice change intervention in reducing alcohol consumption in pregnant women attending public maternity services



The aim of this study was to examine the effect of a practice change intervention to support the implementation of guideline-recommended care for addressing alcohol use in pregnancy on self-reported alcohol use during pregnancy.


A randomized, stepped-wedge controlled trial in three clusters (sectors) within the Hunter New England Local Health District (NSW, Australia). We evaluated a practice change intervention that supported the introduction of a new model of care for reducing alcohol use in pregnancy, consistent with local and international guidelines, and implemented in random order across the sectors. Each week throughout the study period, pregnant women who attended any public antenatal services within the previous week, for a 27–28 or 35–36 week gestation visit, were randomly sampled and invited to participate in the survey. The intended intervention for all women was Brief advice (to abstain from alcohol and information about potential risks). Women identified as medium-risk alcohol consumers using the Alcohol Use Disorder Identification Test-Consumption (AUDIT-C) were to be offered referral to a phone coaching service, and women identified as high-risk were to be offered referral to a Drug and Alcohol Service. Rates of self-reported alcohol use (AUDIT-C risk level and special occasion drinking) were summarized and compared in groups of women pre-intervention and post-intervention using multivariable logistic regression.


Surveys were completed by 1309 women at pre-intervention and 2540 at post-intervention. The majority of women did not drink during pregnancy (pre-intervention: 89.68%; post-intervention: 90.74%). There was no change in the proportion of women classified as No risk from drinking (AUDIT-C score = 0) or Some risk from drinking (AUDIT-C score ≥ 1) pre- or post-intervention (p = 0.08). However, a significant reduction in special occasion drinking was observed (pre-intervention: 11.59%; post-intervention: 8.43%; p < 0.001).


Special occasion drinking was reduced following implementation of guideline-recommended care. Failure to change other patterns of alcohol use in pregnancy may reflect barriers to implementing the model of care in antenatal care settings and the need to address other social determinants of alcohol use.

Trial registration

Australian and New Zealand Clinical Trials Registry (registration number: ACTRN12617000882325; date: 16 June 2017).


With international recognition of the potential harms of prenatal alcohol exposure (PAE), including increased risk of birth defects, neurodevelopmental disorders and FASD [1, 2], guidelines in several countries recommend abstention from alcohol by women who are pregnant or planning a pregnancy [3,4,5]. Despite consensus that alcohol use in pregnancy causes harm, the estimated global prevalence of PAE is 9.8% with region-based variations, estimates being lowest in the World Health Organization (WHO) Eastern-Mediterranean region and highest in the European region [6]. In Australia, 34.7% to 82.0% of pregnancies are alcohol-exposed [1, 7,8,9]. Although most women stop drinking alcohol after pregnancy recognition, 18.0% to 25.2% continued to drink throughout pregnancy [1, 10]. Continued alcohol consumption in pregnant Australian women is associated with older age, pre-pregnancy alcohol consumption, alcohol use in a previous pregnancy, and a positive attitude towards alcohol use in pregnancy [10, 11].

The WHO [12] and national clinical guidelines [13] recommend that women receive, as early as possible and throughout pregnancy: i) assessment of alcohol use using a validated tool; ii) advice not to consume alcohol and information about the potential risks to themselves and their baby; and iii) referral to specialist support if required. This is based on systematic review evidence that shows that pregnant women who receive brief psychosocial interventions delivered by healthcare providers are more than twice as likely not to consume alcohol during pregnancy (OR: 2.31; 95% CI: 1.61, 3.32; p < 0.001) [14].

Public maternity services are a critical setting for these guideline recommendations addressing alcohol use in pregnancy to be implemented, given the large proportion of pregnant women that attend. Despite this, such care has not been routinely provided to pregnant women in antenatal settings, within Australia and internationally, with low clinician provision of assessment (42%-64%) [15,16,17], advice (11%-35%) [17, 18] and referral (10%-50%) [17,18,19].

Two controlled trials have been conducted to evaluate the effectiveness of practice change interventions to support the implementation of clinical guideline recommendations for addressing alcohol consumption during pregnancy in public maternity services. The first, a 2015 trial of action-research and training in four Italian public hospitals, found a significant improvement in health professional knowledge related to alcohol and its use in pregnancy, and in the probability of pregnant women receiving correct advice (intervention: 53% vs control: 20%; RR: 2.66; 95% CI: 1.27, 5.56). However, no significant improvements were observed in the pregnant women’s opinions or attitudes towards alcohol use [20] and the effect of the intervention on women’s alcohol consumption during pregnancy was not reported.

The second was a trial conducted by our group in public maternity services in a single local health district in Australia in 2017–2020 [21]. In this study a multi-strategy practice-change intervention consisting of seven evidence-based implementation strategies increased women’s reported receipt of guideline recommended care elements at three visit types (initial antenatal visit; 27–28 weeks gestation; and 35–36 weeks gestation): assessment of alcohol use using a validated tool (the AUDIT-C) (from 28.4% at Baseline to 40.6% at Follow-up), provision of advice (from 18.7% to 26.7%), complete care relative to the level of alcohol risk (advice and referral) (from 18.5% to 26.6%), and provision of all guideline elements (assessment, advice and referral) (from 12.6% to 19.4%) [22].

Although the intervention was effective in increasing assessment and care provision, its effect on reducing alcohol use in pregnancy has not yet been reported. The aim of the study reported in this paper is to assess the efficacy of the practice change intervention in reducing the proportion of pregnant women consuming alcohol during pregnancy.


The protocol has been detailed previously [21]. Relevant details are summarized here. All aspects of the study design, conception through to dissemination was inclusive of Aboriginal peoples to inform cultural inclusion, safety and appropriateness and project governance embedded cultural governance model led by Aboriginal peoples.

Design and setting

A randomized stepped-wedge controlled trial was conducted in all public maternity services in three sectors within the Hunter New England Local Health District (HNELHD; NSW, Australia) between July 2017 to May 2020. The three sectors comprised one major city (Sector 1: 4300 births/year or 70% of births in the district) and two regional/rural areas (Sector 2: 1200 births/year; Sector 3: 600 births/year). Stepped implementation of the seven-month practice change intervention was initiated in each sector in random order, six months apart. Pre-intervention (baseline) surveys were conducted in the seven-month period preceding the implementation of the practice change intervention at the first sector (with usual practice used as the Control) and Post-intervention (follow-up) surveys occurred up to seven months after the completion of the intervention period in the third sector (Fig. 1) [21]. The randomized stepped-wedge design was chosen for this trial for several reasons including that it provides a similar level of evidence as a parallel cluster randomized controlled trial (RCT); enables the ability to identify secular trends (changes over time) before the intervention is implemented through the sequential implementation of the intervention across three sectors; allows each cluster to act as its own control, thus addressing the practical difficulty of recruiting the number of similar antenatal services required for a parallel cluster RCT; and that it gives all participating services and women the opportunity to receive the intervention [21].

Fig. 1
figure 1

Study timeline for data collection and the practice change intervention [22]

Randomisation and blinding

Randomisation of the order of intervention delivery to the three sectors was undertaken by an independent statistician (CL) using a computerised random number generator. Randomisation was non-stratified. Study personnel involved in outcome data collection were blinded to the intervention order. Antenatal providers could not be blinded to intervention status due to the nature of the practice change intervention.

Eligibility and recruitment

Maternity services and care providers

The practice change intervention was implemented in all maternity services within the three sectors according to their stepped allocation. Service types included hospital and community-based midwifery services, hospital medical clinics, midwifery continuity of care group practices, Aboriginal maternal and infant health services (AMIHS), and specialist services caring for women with complex pregnancies or social vulnerabilities. Within these services, all antenatal care providers (midwifery and medical staff, and Aboriginal health workers) were eligible to receive the implementation strategies. Clinicians who were not the primary providers of antenatal care were not targeted for the intervention.

Pregnant women

All women who attended the participating maternity services had the potential to receive the recommended model of care. During the study period, women were eligible to participate in surveys if they met the following criteria:

  • Aged ≥ 18 years

  • Were pregnant and between 12–37 weeks gestation

  • Had attended a face-to-face antenatal visit in the preceding week for either a visit at 27–28 weeks or 35–36 weeks gestation.

Exclusion criteria were: antenatal care with a private obstetrician; prior selection to participate in the survey within the past four weeks; previously declined participation; had given birth; or had a negative pregnancy outcome (stillbirth or miscarriage) as identified from electronic medical records.

Over the study period, a random sample of 75 eligible women who in the preceding week had attended a 27–28 or 35–36 week gestation antenatal visit were selected each week, using a computerized random number generator. Women were identified using electronic medical records and appointment data, and selected women were mailed an information statement inviting them to participate in a computer-assisted telephone interview (CATI). Non-Aboriginal women were telephoned one-week after the letter was sent, with an online survey offered to those who declined the CATI. In accordance with advice from Aboriginal partners regarding a culturally appropriate recruitment method for Aboriginal women, Aboriginal women and those attending an Aboriginal Maternal Infant Health Service were contacted via text message four days after the letter was sent and invited to complete the survey either online or via CATI. Up to 10 attempts over two weeks were made to contact each woman.

Control group

Prior to the intervention period, each sector maintained its own usual practice.


Model of care

A new model of care for addressing alcohol use in pregnancy was developed (Fig. 2). The model of care was based on evidence from systematic reviews [14, 23, 24], and international [12] and national [1] clinical guideline recommendations. It consisted of routine assessment of all women for alcohol consumption in pregnancy using the Alcohol Use Disorders Identification Test-Consumption (AUDIT-C). Based on this assessment, brief advice was provided for women with no/low risk AUDIT-C score (score = 0–2), women with AUDIT-C score = 3–4 (medium risk) were to receive Brief Advice + Referral to a telephone coaching service. High-risk women (AUDIT-C score ≥ 5) were to be provided Brief Advice + offered a referral to Drug and Alcohol Clinical Services [21, 25]. Aboriginal women identified as medium or high risk were offered a choice of referrals to Aboriginal Drug and Alcohol Clinical Services or other self-determined, culturally safe Drug and Alcohol Clinical Services, such as local Aboriginal Community Controlled Health Service. This model of care was to be implemented at the initial antenatal visit (‘Booking in’ visit) and at subsequent antenatal appointments at 28 weeks and 36 weeks [21]. Here, we report the subsequent (28- and 36-week gestation) antenatal appointment data from women surveyed pre- and post-intervention.

Fig. 2
figure 2

Model of care for addressing alcohol use in pregnancy. AUDIT-C = Alcohol Use Disorders Identification Test-Consumption

Implementation strategies

A practice change intervention was implemented over a seven-month period at each of the three participating health sectors to support delivery of the model of care. The intervention consisted of the following seven evidence-based implementation strategies: leadership/managerial supervision [26]; local clinical practice guidelines [27]; an electronic prompt and reminder system [28]; local opinion leaders/champions [26, 29, 30]; educational meetings and materials [31,32,33]; academic detailing including audit and feedback [34,35,36]; and monitoring and accountability for the performance of the delivery of healthcare [21, 35]. The development of the practice change intervention has been described in more detail elsewhere [22].

Data collection

Survey questions were based on previous national surveys and reviewed for cultural appropriateness by Aboriginal women [8, 37, 38]. All interviews were conducted by trained and experienced female interviewers and Aboriginal women were offered the option to undertake the interview with an Aboriginal interviewer. The online survey was built using Research Electronic Data Capture (REDCap) [39], and participants were provided a unique online survey link via email or text message.


Self-reported alcohol use was assessed 12 months prior to pregnancy (at their initial antenatal visit – reported for demographic information only); and at subsequent antenatal visits (weeks 28 or 36; defined as alcohol use since the woman “found out [they] were pregnant” – included in analyses pre- and post-intervention).

  1. 1.

    AUDIT-C, scored according to AUDIT-C instructions and Australian alcohol use in pregnancy guidelines cut-points [25, 40]:

    1. a

      Total score and component scores

    2. b

      Total score classified as No Risk (score = 0) versus Some Risk (score ≥ 1); and Higher risk (score ≥ 3)

  2. 2.

    AUDIT-C components:

    1. a

      drinking frequency (“How often would you have a drink containing alcohol?”)

    2. b

      drinks per occasion (“How many standard drinks of alcohol would you drink on a typical day when you were drinking?”)

    3. c

      ≥ 5 drinks on an occasion (“How often would you have five or more standard drinks on one occasion?”)

  3. 3.

    Special occasion drinking (“Were there any special occasions (e.g., a wedding, anniversary, birthday) since you found out you were pregnant where you consumed any alcohol?”)

Demographic details collected included whether the woman had ever previously been pregnant (first pregnancy: Yes/No), age, socioeconomic disadvantage based on residential postal code (Most disadvantaged included quintiles 1 and 2, and Least disadvantaged included quintiles 4 and 5 from the Index of Relative Socio-Economic Disadvantage (SEIFACAT 2016)) [17]; education level attained; Aboriginal/Torres Strait Islander origin; marital status; employment status; low/high risk antenatal service based on the woman’s antenatal care type (high risk = specialist medical clinics, multi-disciplinary care for women with complex medical needs; low risk = midwifery clinics); and health sector within HNELHD (Greater Newcastle/Peel/Lower Mid-North Coast) [17].

Statistical analysis

Statistical analysis was conducted using SAS version 9.3. Demographic characteristics were summarized using descriptive statistics. Differences in self-reported alcohol consumption in women attending public maternity services were explored pre-intervention compared to post-intervention. Separate multivariable logistic regression models were used for each of the binary alcohol outcome variables (AUDIT-C score [No risk vs. Some risk]; Special occasion drinking [Yes/No]), controlling for parity, socioeconomic disadvantage, alcohol use pre-pregnancy (AUDIT-C score), education level, age, health sector and month of antenatal visit.

The number of women with AUDIT-C score ≥ 3 (medium to high risk) was so few pre-intervention (N = 6) and post-intervention (N = 5) that we combined medium and high-risk drinkers, and classified AUDIT-C data as No risk (score = 0) versus Some risk (score ≥ 1) for analysis.

The intervention effects were reported as odds ratios or mean difference with 95% confidence intervals (95%CI), or Pearson’s chi-square statistic, and p values.

Power calculation

With a sample of 1308 and 10.3% at risk of some drinking pre-intervention, a post-intervention sample of 2539 allowed a detectable difference of 3.1% in at risk drinking, with 80% power and an alpha of 0.05.


Figure 3 shows recruitment data for the pre- and post-intervention periods. At pre- and post-intervention, 2809 and 5308 women were selected to participate respectively. Similar proportions were eligible, contacted, consented, and then completed the surveys at the two timepoints (Fig. 3). Surveys were completed by 79% of eligible women pre-intervention (N = 1309) and 74% eligible women post-intervention (N = 2540).

Fig. 3
figure 3

Recruitment flowchart

Demographic details of the women at both time-points are displayed in Table 1 and were similar between groups surveyed pre- and post-intervention. Women were aged approx. 30y, with 40% in their first pregnancy. Most were educated at a tertiary level, married or in a relationship, and employed. According to AUDIT-C assessment, 80.0% and 80.5% women consumed alcohol in the 12 months prior to pregnancy at pre- and post-intervention respectively.

Table 1 Demographics of women surveyed before the practice change intervention (pre-intervention) and post-intervention

Difference in alcohol use

Due to small numbers, and failure to satisfy the requirement of independence of observations for Mann–Whitney U tests, intervention effects were not explored for all alcohol use outcomes including: drinking frequency, number of drinks per occasion, and frequency of consuming ≥ 5 drinks on one occasion. The median AUDIT-C score pre- and post-intervention was 0 (Table 2). There was no statistically significant effect of the intervention on the proportion of women in each AUDIT-C risk category (No risk versus any risk; p = 0.08). However, a significant reduction was observed in the proportion with special occasion drinking (Pre-intervention: 11.59%; Post-intervention: 8.43%; OR: 0.60 (95%CI: 0.46 to 0.79); p < 0.001) (Table 2).

Table 2 Alcohol use during subsequent antenatal visits before and after implementation of the practice change intervention


This study was the first to explore whether a practice change intervention that resulted in improvements in routine antenatal care and screening translated into reductions in alcohol consumption for pregnant women. A statistically significant improvement was observed in self-reported special occasion drinking but not in overall risk level of alcohol consumption (AUDIT-C).

The design of the model of care was informed by international and national antenatal clinical practice guidelines [21], and systematic review evidence on effective interventions for increasing abstinence during pregnancy [23]. A formative cross-sectional survey of antenatal clinicians and managers within the participating public maternity services on barriers to care provision informed the practice change strategies [41]. Although the practice change intervention significantly improved women’s reported receipt of advice and care [22] post-intervention rates of care provision remained low. This suggests that barriers to implementation of the model of care into routine practice persisted [22, 41]. Efforts to refine the implementation strategies are needed to ensure all women receive evidence-based care. This should include reassessment of priority barriers and facilitators of care delivery and development of additional implementation strategies based on effective behaviour change techniques [42].

However, despite low numbers receiving the intervention intended, there was a significant reduction in the proportion of women reporting special occasion drinking after the intervention. It is possible that special occasion drinking behaviour is easier to change because it is not habitual like regular drinking. Special occasion drinking may be considered infrequent behaviour, and in contrast, regular drinking may be considered ‘habitual’, and more resistant to change despite knowledge of the potential harms [43]. Our finding reinforces the importance of asking pregnant women about special occasion drinking, in line with recommendations by Muggli et al., who reported high rates of binge level special occasion drinking in pregnant women [8]. In the present cohort, 33.3% women who reported drinking during pregnancy only consumed alcohol on special occasions, mostly (91.3%) at low levels (1–2 drinks per occasion) [10]. This indicates that special occasion drinking should be defined not only as binge level drinking, but as any amount of alcohol during special occasions, to maximise detection of risk to the unborn child. This is an important outcome because any amount of alcohol has the potential to harm the unborn child and no safe lower limit has been established.

One possible reason why we did not observe any significant change in the proportion of women who reported “regular” alcohol use during pregnancy (AUDIT-C) is that information alone does not change behaviour. Previous research by our group [10, 44, 45] and others [20, 46, 47] suggests that attitudes to alcohol use in pregnancy are more important determinants of maternal behaviour than knowledge of alcohol harms. Additionally, although we observed a significant increase in health providers who implemented all recommended components of the intervention in clinical practice, there is still potential for increasing the proportion of women receiving the recommended care. Although we did not measure attitudinal change in this trial, we previously reported in this cohort that a positive attitude towards alcohol use in pregnancy was predictive of ongoing alcohol use in pregnancy [10].

The model of care to address alcohol use in pregnancy focused on clinical care, and did not address social aspects of alcohol use. Women’s ability to make positive life changes to protect their baby from harm is mediated by social and structural determinants of their health and wellbeing, including peer drinking, social relationships and norms, stigma, trauma and other stressors [48]. Assessment of and support for these contributors to ongoing drinking, in addition to implementation of a standard model of antenatal care based on guideline recommendations, may prove more effective in reducing alcohol use during pregnancy than addressing any one factor alone. Although the standard model of antenatal care currently includes referral to services that address these social aspects of alcohol use (e.g., Drug and Alcohol Services), the observed rate of referral was low [22]. To ensure women have access to the most effective care, it is important to increase clinician’s offer of referral for women consuming alcohol in pregnancy at medium to high risk levels as well as women’s uptake of these services.

This study had many strengths. It was a multi-site randomized trial with a stepped-wedge design, tested in public antenatal services in rural and urban sites with a large sample of pregnant women. We also used two different outcome measures to assess alcohol consumption (AUDIT-C and special occasion drinking). A number of potential limitations need to be mentioned. In this study we report secondary outcomes that were not specifically powered in the study design. Although the study was adequately powered to detect differences of 3.1%, based on a pre-intervention prevalence of ‘at risk’ alcohol use (AUDIT C score ≥ 1) during pregnancy of 10.3%, the intervention did not significantly reduce the proportion of women reporting regular drinking. Additionally, although we controlled for potential confounders and our study was adequately powered, we cannot be certain that the reduction in special occasion drinking was a result of the intervention.


Our results show that the implementation of a practice change intervention to support the introduction of a model of evidence-based care does reduce special occasion drinking, but not other patterns of alcohol use in pregnancy. The barriers to implementing the model of care in antenatal service settings, as well as barriers experienced by individual women to changing their alcohol use behaviour, must be identified and addressed so that all women receive evidence-based care and are supported to abstain from alcohol consumption during pregnancy.

Availability of data and materials

The datasets used and/or analyzed during the current study are available from the corresponding author on reasonable request.



95% Confidence interval


Aboriginal Maternal and Infant Health Services


Alcohol Use Disorders Identification Test-Consumption


Computer-assisted telephone interview


Fetal alcohol spectrum disorder


Hunter New England Local Health District


National Health and Medical Research Council


New South Wales


Odds ratio


Prenatal alcohol exposure


Research Electronic Data Capture


Socio-economic indexes for areas categories




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The authors thank the women and antenatal providers who participated in the study; Aboriginal women, community, partners and organisations for informing cultural inclusion; the project team, including Milly Licata and Julia Dray, for their contributions to the implementation of the study; the Clinical Midwife Educators in each of the health sectors, Brendon Williams, Sophie Curtin and Debra White; and the Maternal Alcohol Cultural Review Group in reviewing the final manuscript.


This study was funded by a National Health and Medical Research Council (NHMRC) Partnership Project grant (APP1113032). As part of the NHMRC Partnership Grant funding arrangement, the following partner organizations also contributed funds: Hunter New England Local Health District Clinical Services Nursing and Midwifery, the Foundation for Alcohol Research and Education, and the NSW Health Office of Preventive Health. The funding bodies had no involvement in the study design, data collection, analysis and interpretation, or in writing of the manuscript.

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Authors and Affiliations



Authors JW and MK led the overall development of the research study and TWT led the development of the manuscript. BT led the cultural governance for the study and coordinated the cultural review group. EJE, TWT and AD provided the rationale and expertise on alcohol consumption during pregnancy. ED, BT, AD, IS and CR contributed to the development of the model of care and implementation support strategies. ED and BT contributed to the development of data collection methods. LW, JA and CL provided overall guidance for the study design and data analysis. All authors read and approved the final manuscript.

Corresponding author

Correspondence to Melanie Kingsland.

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Ethics approval and consent to participate

The study was registered with the Australian and New Zealand Clinical Trials Registry (registration number: ACTRN12617000882325; date: 16/06/2017). This study received ethics approval from the Hunter New England Human Research Ethics Committee (16/11/16/4.07, 16/10/19/5.15), Aboriginal Health and Medical Research Council (1236/16) and the University of Newcastle Human Research Ethics Committee (H-2017–0032, H-2016–0422).

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The authors declare that they have no competing interests.

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Tsang, T.W., Kingsland, M., Doherty, E. et al. Effectiveness of a practice change intervention in reducing alcohol consumption in pregnant women attending public maternity services. Subst Abuse Treat Prev Policy 17, 63 (2022).

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