Table 2 Descriptive statistics of regulatory language, product-related information/content, and marketing-related slogans, strategies, and claims on 30 websites
Regulatory and contact | Promotional claims | Promotional strategies | Product types and contents | ||||
|---|---|---|---|---|---|---|---|
Themes | N (%) | Themes | N (%) | N (%) | N (%) | ||
Age verification | 18 (60) | Health-related claims | 14 (47) | Starter kits | 17 (57) | Rechargeable vapes | 29 (97) |
Identification proof | 1 (3) | Smoking cessation claims | 11 (37) | Discounts | 24 (80) | Disposable vapes | 26 (87) |
Age warning | 13 (43) | Reduced secondhand smoke | 8 (27) | Free Samples | 7 (23) | E-liquids | 27 (90) |
Health warning | 0 (0) | Affordability | 6 (20) | Social media links | 26 (87) | Instructions to use | 6 (20) |
Physical address | 17 (57) | Convenience to use | 10 (33) | Blogs | 7 (23) | Ingredient list | 4 (13) |
Email address | 25 (83) | Modernity or trendy claims | 11 (37) | Newsletter | 16 (53) | Nicotine product disclosure | 28 (93) |
Phone number | 25 (83) | Improved social status | 4 (13) | Slogan/s | 14 (47) | Nicotine content disclosure | 16 (53) |
Nicotine promotion | 11 (37) | ||||||
Nicotine disclaimer | 7 (23) | ||||||