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Table 1 Descriptive information for recreational cannabis business profiles on Instagram and Facebook

From: Cyber-ethnography of cannabis marketing on social media

Companies

Instagram followers

Facebook followers

Location

City Setting Classification

Business A

644

286

Sitka, Alaska

Rural

Business B

3467

5351

Boulder, Colorado

Urban

Business C

4459

11,129

Denver, Colorado

Urban

Business D

5456

2868

Denver, Colorado

Urban

Business E

6741

5747

Denver, Colorado

Urban

Business F

1129

161

Scappoose, Oregon

Rural

Business G

1191

1232

Eugene, Oregon

Urban

Business H

1650

652

Portland, Oregon

Urban

Business I

1755

1484

Bend, Oregon

Urban

Business J

9897

1913

Portland, Oregon

Urban

Business K

850

1923

Mount Vernon, Washington

Rural

Business L

898

421

Spokane, Washington

Urban

Business M

1060

452

Seattle, Washington

Urban

Business N

1333

1664

Aberdeen, Washington

Rural

  1. Displays demographic information for the cannabis businesses in our sample, including number of Instagram followers, number of Facebook followers, city and state location, and city setting classification based on population using U.S. census classification definitions