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Table 3 Multivariate logistic regressions. Comparative analyses for marketing variables according to gender and age

From: Alcohol use disorders, beverage preferences and the influence of alcohol marketing: a preliminary study

Factors making the product attractive
  Gender (reference: women) Age (reference: 31–50 years)  
  Men p 18–30 p 51 + p
Brands 0.71 [0.25; 1.91] 0.50 4.46 [0.68; 88.2] 0.18 0.68 [0.27; 1.69] 0.41
Price 1.71 [0.62; 4.7] 0.29 4.16 [0.65; 82] 0.20 1.04 [0.41; 2.71] 0.93
Packaging 0.19 [0.046; 0.68] 0.01* 2.3 [0.26; 15.8] 0.41 0.59 [0.13; 2.42] 0.47
Alcohol percent 0.90 [0.32; 2.44] 0.84 0.55 [0.12; 2.65] 0.45 0.62 [0.24; 1.56] 0.31
Accessibility 1.08 [0.25; 3.92] 0.91 0.19 [0.03; 1.22] 0.07 1.43 [0.39; 6] 0.60
Criteria influencing the purchase of alcohol
  Men p 18–30 p 51 + p
 Brands 0.94 [0.30; 3.35] 0.92 1.32 [0.24; 6.2] 0.73 0.29 [0.08; 0.93] 0.05*
 Price 0.98 [0.37; 2.72] 0.97 1.65 [0.35; 7.82] 0.52 1.15 [0.46; 2.89] 0.77
 Alcohol percent 1.08 [0.33; 4.26] 0.90 0.50 [0.03; 3.33] 0.54 0.76 [0.23; 2.32] 0.63
 Accessibility 0.99 [0.33; 3.21] 0.98 No data   1.31 [0.49; 3.54] 0.59
Influence of alcohol marketing
  Men p 18–30 p 51 + p
Influence of alcohol marketing 3.68 [0.91; 24.9] 0.11 0.27 [0.01; 1.81] 0.25 0.35 [0.10; 1.07] 0.08
Preferred brand 2.52 [0.88; 8] 0.10 1.55 [0.33; 8.6] 0.59 0.35 [0.13; 0.90] 0.03*
Recall of an advertisement for alcohol seenin the last 6 months 1.09 [0.31; 3.44] 0.89 0.67 [0.13; 5.15] 0.66 0.73 [0.24; 2.28] 0.59
  1. *p<0.05