Table 3 Multivariate logistic regressions. Comparative analyses for marketing variables according to gender and age

Men

p

18–30

p

51 +

p

Brands

0.71 [0.25; 1.91]

0.50

4.46 [0.68; 88.2]

0.18

0.68 [0.27; 1.69]

0.41

Price

1.71 [0.62; 4.7]

0.29

4.16 [0.65; 82]

0.20

1.04 [0.41; 2.71]

0.93

Packaging

0.19 [0.046; 0.68]

0.01*

2.3 [0.26; 15.8]

0.41

0.59 [0.13; 2.42]

0.47

Alcohol percent

0.90 [0.32; 2.44]

0.84

0.55 [0.12; 2.65]

0.45

0.62 [0.24; 1.56]

0.31

Accessibility

1.08 [0.25; 3.92]

0.91

0.19 [0.03; 1.22]

0.07

1.43 [0.39; 6]

0.60

Criteria influencing the purchase of alcohol

Men

p

18–30

p

51 +

p

 Brands

0.94 [0.30; 3.35]

0.92

1.32 [0.24; 6.2]

0.73

0.29 [0.08; 0.93]

0.05*

 Price

0.98 [0.37; 2.72]

0.97

1.65 [0.35; 7.82]

0.52

1.15 [0.46; 2.89]

0.77

 Alcohol percent

1.08 [0.33; 4.26]

0.90

0.50 [0.03; 3.33]

0.54

0.76 [0.23; 2.32]

0.63

 Accessibility

0.99 [0.33; 3.21]

0.98

No data

1.31 [0.49; 3.54]

0.59

Influence of alcohol marketing

Men

p

18–30

p

51 +

p

 Influence of alcohol marketing

3.68 [0.91; 24.9]

0.11

0.27 [0.01; 1.81]

0.25

0.35 [0.10; 1.07]

0.08

 Preferred brand

2.52 [0.88; 8]

0.10

1.55 [0.33; 8.6]

0.59

0.35 [0.13; 0.90]

0.03*

 Recall of an advertisement for alcohol seenin the last 6 months

1.09 [0.31; 3.44]

0.89

0.67 [0.13; 5.15]

0.66

0.73 [0.24; 2.28]

0.59