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Table 2 Volume of Cannabis-related Tweets, Date Range Studied, Number of Followers, and Frequency of Themes in Tweets from Included Public Health and Governmental Organizations

From: Keeping up with the times: how national public health and governmental organizations communicate about cannabis on Twitter

Public Health and Governmental Organizations

Twitter Characteristics

Canadian Organizations

United States Organizations

 

CPHA

CAMH

HC

CMHA

PHAC

MHCC

CIHR

NIDA

SAMHSA

NIH

APHA

NAMI

CDC

DHHS

 

Number of followers*

3902

39,802

215,021

21,364

73,964

18,552

41,169

40,374

75,636

811,577

476,891

106,504

863,534

711,590

 

Date range of included data (mm/yy)

02/15–09/17

07/16–09/17

08/13–09/17

07/12–09/17

11/11–09/17

05/15–09/17

12/15–09/17

04/15–09/17

01/16–09/17

06/15–09/17

08/16–09/17

02/16–09/17

08/16–09/17

05/16–09/17

 

Number of cannabis-related Tweets (/3200)

108

84

47

5

4

1

5

291

14

3

17

0

0

1

N = 580

Theme/ Sub-theme Frequency ┼

Total n (%)

 T1: Health-related topics

103 (17.8%)

  Therapeutic effects

2

      

20

      

22

  Smoke (cannabis & tobacco)

 

3

     

3

      

6

  Neurological impacts

 

10

 

1

   

37

 

1

    

49

  Substance use disorders

       

10

      

10

  Cannabis and mental illness

 

5

 

2

   

9

      

16

 T2: Legalization and legislation

103 (17.8%)

  Expert discussions

6

10

3

    

3

      

22

  Governmental announcements

5

 

8

           

13

  Issues with legalization

12

1

     

6

      

19

  Promoting legalization with regulation

13

3

7

           

23

  Promoting proposed legislation

4

 

12

           

16

  Advertising public consultation

  

8

1

   

1

      

10

 T3: Research on cannabis

101 (17.4%)

  Cannabis and alcohol

 

2

     

21

 

1

    

24

  Cannabis and opioids

       

8

 

1

    

9

  Sharing research results

3

15

 

2

  

1

45

  

1

   

67

  Removing barriers to research

1

2

     

7

      

10

 T4: Special Populations

92 (15.9%)

  Parents

       

8

      

8

  Pregnant women

       

9

      

9

  Youth and young adults

5

4

3

1

   

47

6

1

    

67

  College students

       

8

      

8

 T5: Driving and cannabis

3

5

     

51

     

59 (10.2%)

 T6: Population-level issues

38 (6.6%)

  Public perception of cannabis

 

1

     

10

2

     

13

  Cannabis use rates

3

1

1

    

11

4

1

4

   

25

 T7: Medical cannabis

18

3

3

    

11

     

35 (6.0%)

 T8: Public health topics

22 (3.8%)

  Approach to regulation

9

1

1

 

3

         

14

  Promoting low-risk guidelines

4

3

     

1

      

8

 Totals

88

69

46

7

3

 

1

326

12

5

5

   

562

  1. ┼ Tweets that did not fall in any existing themes or subthemes were included in an “other” category not depicted here, coding more than one category per Tweet was allowed
  2. *Number of followers as of Oct 19, 2017