Categoriesa | Content | Frequency |
---|---|---|
Reasons | Effective/fast fat loss as the ultimate goal | 20 |
 | Effective/fast fat loss to enable working toward the ultimate goal | 4 |
 | Curiosity | 4 |
 | Image enhancement | 2 |
 | Increase calorie intake without consequences on weight | 1 |
 | Shortcut | 1 |
 | Recommendation | 1 |
Expectations | Positive outcome | 13 |
 | Specific side effects | 6 |
 | Mixed positive outcome and generic unpleasant experience | 5 |
 | Mixed positive outcome and specific unpleasant experience, including death | 3 |
 | General unpleasant experience | 2 |
 | Nonspecific responses | 2 |
Ensuring quality | Trust and reputation of the dealer/retailer | 16 |
 | Self-experimentation | 7 |
 | Analytical testing | 6 |
 | None | 4 |
 | Visual examination | 2 |
Experiences | Weight loss and side effects were as expected | 16 |
 | Reality adjustment | 4 |
 | Negative experience with side-effects | 3 |