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Table 1 Alcohol imagery according to type of prime-time programme – 2004.

From: Alcohol imagery on New Zealand television

Type of Programme Number of programmes Programmes with any imagery (%) Number of scenes with any imagery Scenes with critical imagery (%) Mean scenes per hour
Music 38 47.4 109 4.6 3.7
Comedy 17 64.7 53 17.0 5.9
News* Current affairs Documentary 32 62.5 126 4.0 4.5
Drama action 21 85.7 114 6.1 6.0
Reality tv 10 70.0 52 19.2 5.5
Sport 2 50.0 19 0.0 6.3
Total 120 63.0 473 7.6 4.8
  1. * Includes sports news; 75% of the alcohol imagery in the News, current affairs and documentary category was shown in sports news items.