Table 1 Alcohol imagery according to type of prime-time programme – 2004.
Type of Programme | Number of programmes | Programmes with any imagery (%) | Number of scenes with any imagery | Scenes with critical imagery (%) | Mean scenes per hour |
|---|---|---|---|---|---|
Music | 38 | 47.4 | 109 | 4.6 | 3.7 |
Comedy | 17 | 64.7 | 53 | 17.0 | 5.9 |
News* Current affairs Documentary | 32 | 62.5 | 126 | 4.0 | 4.5 |
Drama action | 21 | 85.7 | 114 | 6.1 | 6.0 |
Reality tv | 10 | 70.0 | 52 | 19.2 | 5.5 |
Sport | 2 | 50.0 | 19 | 0.0 | 6.3 |
Total | 120 | 63.0 | 473 | 7.6 | 4.8 |